Bird Flow – Sweat In Style

By Adriana Cesar

Just little over 2 years lululemon opened up their first spot in Baltimore, MD…it was a boutique style showroom.

“Showrooms are all about spreading the lululemon love in communities that don’t have stores (yet). We open showrooms to share our culture, work with local athletes and provide a retail location that is unique to that area. During the week, we may host private parties, plan community events. Our showrooms act as local experts on where to find great yoga, pilates, fitness, or just plain good times in the neighbourhood.

Showrooms are only open part of the week so that we can be out in the community meeting our neighbours and participating in local yoga and fitness classes.” – via http://www.lululemon.com/stores/

Toady October 12, they will open they full store in the Baltimore’s newest upcoming neighborhood, Harbor East.  The neighbor is home to some of Baltimore's newest hotel properties, including the Four Seasons, where I attended pre-opening event this past weekend.  The YOGA, SWEAT, B'MARY!

Event was on Sunday the 7th which included a complimentary yoga class on, followed by a complimentary "B'Mary" reception, with a Bloody Mary bar provided by the Four Seasons Hotel.

After the event I took a stroll to check out the new spot.  Definitely, the design of the outside of the store is inspired by the “Birds” of Baltimore.  The Nest-inspired elements, reflects Baltimore sport leagues mascots. ‘The Raven’ by Baltimore native Edgar Allan Poe, which is the Baltimore RAVENS NFL team mascot and the Baltimore Orioles MLB team "hatched" their mascot with Maryland’s state bird, the Oriole, which became official in April 6, 1979.

 

The architecture outside the store was constructed by local artist Adam Scott Cook.  The design elements are compose from, steel for the black birds’ nest with a red raven perched at the bottom. 

I will be there today for the Grand –Opening event at 10 am! Check back with my recap and photos from inside the store!