Nike #GetOutHere Campaign Winter Challenge

Congratulations to our very own, Founder, Adriana Cesar for earning a spot at this weekend's Get Out Here Challenge! Good Luck!!! Hi everyone, all I can say is WOW!  I never won anything of this caliber!  I was so stoked when I received the news that I am one of the 48 athletes who won a trip to Nike’s main event in the Get Out Here Challenge, taking … [Read more...]

Health and Fitness Tips to Help Busy People Stay on Track

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Grand Opening Chelsea Collective Tysons Corner x Nike Women NTC

Grand Opening Chelsea Collective x Nike Women NTC by Adriana Cesar Welcome to the neighborhood an “Athleisure” boutique in the DC area – Dick’s Sporting Goods launches ‘Chelsea Collective’ a women’s specialty store fusing fitness and street fashion!  Last weekend, August 8, I was invited by Nike Women to … [Read more...]

Axis Show – A New Athleisure Trade Show Debuts

A new fashion lifestyle show is born.  WWD just recently named the Axis Show the “New Ath-Leisure Trade Show…” Axis debut during New York Women’s Market Week (February and September) and held at PIER 94.  I attended the first show last month in NYC and I have to say Vanessa Chiu and her team did an amazing job!  I only could attend one day due to the snow … [Read more...]

Nike Women Global Summit NYC

By Adriana Cesar On October 23rd, Thursday I had an opportunity to jet off to NYC for couple hours to experience an amazing summit – the Nike Women’s Global Summit. The Nike Women’s Global Summit was held at Spring Studios located in Tribeca area, 150,000 square feet of spacious creative space that was turned into a Nike wonderland! The … [Read more...]

Top Athletes Pose Nude for ESPN the Magazine’s “Body Issue”

By Adriana Cesar Earlier this week, ESPN the Magazine just unveiled images from their most anticipated “Body Issue”. The annual release showcases the world’s top athletes in the nude.  The “Body Issue” displays physiques from that of football players, swimmers, boxers, motosports competitors, tennis players and more! Only six lucky athletes … [Read more...]

Sweat In The City // Sweat For A Cause

This is definitely a New York Minute! A late post guys (SORRY!) last Saturday I went up to NYC to meet my girlfriend for Sweaty Saturday, which was held on February 22nd. This was the second annual of Sweaty Saturday, and you ask what is Sweaty Saturday? It’s a day that celebrates fitness in the city! Several of NYC finest fitness studios offered special studio classes, health brands do … [Read more...]

TUA Asks: Nike Samoan-Inspired Tattoo Tight Uproar…Innocent or Ignorant?

TUA Asks: Nike Samoan-Inspired Tattoo Tight Uproar...Innocent or Ignorant? Does Retail Fitwear Giant Step Over the Line With Its Design? By Adriana Cesar, TUA Nike has halted production of it's Samoan-tattoo inspired women's running tights, bodysuit, and sports bra, after an online uproar from Samoans and other tribes called the giant clothing and shoe … [Read more...]

Innoskate 2013 – Skate Culture History Makes It Into the Smithsonian

Innoskate 2013 - Skate Culture History Makes It Into the Smithsonian By Adriana Cesar Where to begin! Last weekend, Saturday June 22, I had the privilege of attending Innoskate, a public festival hosted by the Smithsonian's Lemelson Center and The International Association of Skateboard Companies (IASC), to reflect skate … [Read more...]

Want to Create and Take a Fitness Business National? Ask TUA’s First Fitness Entrepreneur of the Year

Want to Create and Take a Fitness Business National? Ask Shay Hensley How From her fight to regain movement after a fall out of an airplane, Shay Hensley created a fitness business about to go national its first year. Shay has so inspired us with her success story, we’ve named her TUA’s First Fitness Entrepreneur of the Year. Here, she tells … [Read more...]