Nike #GetOutHere Campaign Winter Challenge

Congratulations to our very own, Founder, Adriana Cesar for earning a spot at this weekend's Get Out Here Challenge! Good Luck!!! Hi everyone, all I can say is WOW!  I never won anything of this caliber!  I was so stoked when I received the news that I am one of the 48 athletes who won a trip to Nike’s main event in the Get Out Here Challenge, taking … [Read more...]

Model Monday – UNDER ARMOUR is looking for Athletic Male & Female Models

UA is in need of athletic, toned and fit models for our e-commerce website.  We will be having an invitation only casting call in Baltimore, MD.  If you meet the size requirements listed below, please submit 1 headshot, 1 full body shot and height to … [Read more...]

Nike Women Global Summit NYC

By Adriana Cesar On October 23rd, Thursday I had an opportunity to jet off to NYC for couple hours to experience an amazing summit – the Nike Women’s Global Summit. The Nike Women’s Global Summit was held at Spring Studios located in Tribeca area, 150,000 square feet of spacious creative space that was turned into a Nike wonderland! The … [Read more...]

The Women of WILL // Under Armour I WILL WHAT I WANT movement

Meet The Women of WILL by Adriana Cesar Misty Copeland's destiny was not to be a ballerina. Under Armour's women's campaign, which kicked off last month with the signing of ballerina Misty Copeland, another nontraditional endorsement deal for the brand. The Copeland spot, featuring her against-all-odds story, has garnered more than 5.8 million views on YouTube. Under Armour is … [Read more...]

Top Athletes Pose Nude for ESPN the Magazine’s “Body Issue”

By Adriana Cesar Earlier this week, ESPN the Magazine just unveiled images from their most anticipated “Body Issue”. The annual release showcases the world’s top athletes in the nude.  The “Body Issue” displays physiques from that of football players, swimmers, boxers, motosports competitors, tennis players and more! Only six lucky athletes … [Read more...]

Sweat In The City // Sweat For A Cause

This is definitely a New York Minute! A late post guys (SORRY!) last Saturday I went up to NYC to meet my girlfriend for Sweaty Saturday, which was held on February 22nd. This was the second annual of Sweaty Saturday, and you ask what is Sweaty Saturday? It’s a day that celebrates fitness in the city! Several of NYC finest fitness studios offered special studio classes, health brands do … [Read more...]

TUA Asks: Nike Samoan-Inspired Tattoo Tight Uproar…Innocent or Ignorant?

TUA Asks: Nike Samoan-Inspired Tattoo Tight Uproar...Innocent or Ignorant? Does Retail Fitwear Giant Step Over the Line With Its Design? By Adriana Cesar, TUA Nike has halted production of it's Samoan-tattoo inspired women's running tights, bodysuit, and sports bra, after an online uproar from Samoans and other tribes called the giant clothing and shoe … [Read more...]

Innoskate 2013 – Skate Culture History Makes It Into the Smithsonian

Innoskate 2013 - Skate Culture History Makes It Into the Smithsonian By Adriana Cesar Where to begin! Last weekend, Saturday June 22, I had the privilege of attending Innoskate, a public festival hosted by the Smithsonian's Lemelson Center and The International Association of Skateboard Companies (IASC), to reflect skate … [Read more...]

Girls Gone Smart With Self Defense

How Bikini Competitor Carol Ann Williams Teaches Women How to Avoid Being Abducted And What To Do When Avoidance Fails. By Tracey Longo When Carol Ann Williams teaches her self-defense classes to hundreds of women and girls, she has her students lie on their backs on the ground and battle to get up. It’s their first exercise in how important fighting … [Read more...]

Protecting This House – Under Armour Brand Store Opening

I think I fell in love, more over Valentine's Day, Under Armour is opening their first innovative brand store this month on 02.16.13 and TUA will be there! It’s a DATE! Under Amour is having their Grand Opening of their full-price store this February in the new and upcoming trendy Harbor East neighborhood. The 8,000-square-foot store will be located on the first floor … [Read more...]