Protecting This House – Under Armour Brand Store Opening

I think I fell in love, more over Valentine's Day, Under Armour is opening their first innovative brand store this month on 02.16.13 and TUA will be there! It’s a DATE! Under Amour is having their Grand Opening of their full-price store this February in the new and upcoming trendy Harbor East neighborhood. The 8,000-square-foot store will be located on the first floor … [Read more...]

Want to Create and Take a Fitness Business National? Ask TUA’s First Fitness Entrepreneur of the Year

Want to Create and Take a Fitness Business National? Ask Shay Hensley How From her fight to regain movement after a fall out of an airplane, Shay Hensley created a fitness business about to go national its first year. Shay has so inspired us with her success story, we’ve named her TUA’s First Fitness Entrepreneur of the Year. Here, she tells TUA.com … [Read more...]

GIRL ON FIRE: Our Hometown Founder Models Her Hometown Brand

GIRL ON FIRE: Our Hometown Founder Models Her Hometown Brand Behind the Scenes with Adriana Cesar, As She Models Under Armour’s New 2014 Styles When Under Armour calls, models jump. And our own TUA Founder Adriana Cesar is no different. She’s fast becoming the sportswear juggernaut’s go-to fit model for their size medium women’s clothing, … [Read more...]

Bird Flow – Sweat In Style

By Adriana Cesar Just little over 2 years lululemon opened up their first spot in Baltimore, MD…it was a boutique style showroom. “Showrooms are all about spreading the lululemon love in communities that don’t have stores (yet). We open showrooms to share our culture, work with local athletes and provide a retail location that is unique … [Read more...]

Let My Voice Be Heard // I MAKE THE RULES

// Nike Gives Voice to Generations of A$$-Kicking Women // By Adriana Cesar After the London Olympics Women's Soccer Gold Medal Match between USA and Japan (Team USA took Gold over Japan 2-1) I saw another great commercial spot by NIKE for women’s sports.  It has been 17 years since Nike and W+K’s did the infamous “If You Let Me … [Read more...]

Do You Have What It Takes To Run a Big Sports Contest?

Maryland NPC Chair Rich Siegelman gives us the lowdown on the hours and investment it takes to stage Maryland's three big contests this year. // When more than 1,000 bodybuilding fans show up this Saturday outside Baltimore’s Goucher Auditorium to watch the 2012 NPC Met-Rx Maryland State /East Coast Classic Championships, over 250 competitors will already be back stage, prepping, almost … [Read more...]

How This Ultimate Runner Does it All

Inside the World of Endurance Athlete Teresa Murphy / By Tracey Longo What an ultra running, weight lifting, police cadet mom can teach us all. Here Teresa Murphy sits down with us to talk Fifty miles. Not highway miles. Not straightaway. Not track. Fifty miles of gravel and dirt and sheer 350 degree cliffs along the Potomac River. That’s what Teresa Murphy will run June 2 as she tests … [Read more...]

Booking Your First Shoot: Find the Right Photographer

By Mike Cadotte, Director of Photography and Tracey Longo //   While the invention of digital photography has given birth to a landslide of new photographers eager to book your first shoot, getting the actual results you want takes a little more finesse than just picking your best friend’s neighbor’s photographer.  I hear from … [Read more...]